---
title: "Your website should explain the business."
url: https://hiremaureen.com/marketing-web-design/
description: "Website strategy, content and design from Hire Maureen, built around useful information and clear business goals."
---

# Your website should explain the business.

Web design

Structure, content and presentation planned together, so a first visit feels clear instead of complicated.

## A useful first impression.

Before search optimization or promotion can work, a website needs to make sense. Maureen’s website marketing process started with usability: the graphic design, navigation, message and content all had to help a visitor understand where they were and what the company could do.

Her portfolio ranged from company websites and focused microsites to affiliate projects and client blogs. The exact deliverables changed, but each project connected the visual design to the company’s marketing plan.

- **Plan**Clarify audiences, priorities, page structure and the actions the website should support.
- **Write**Build clear, relevant copy around real services, products and customer questions.
- **Design**Create a credible visual system that makes information easy to scan and navigate.
- **Improve**Use ongoing content, search work and promotion to keep the site earning attention.

## Built as part of the marketing.

For ESA Renewables, Maureen developed a WordPress site and a ticker that represented energy generation and carbon savings across a large solar portfolio. For Hernon Manufacturing, the work extended into seven microsites. Other projects combined site design with logos, calculators, public relations, content marketing and social campaigns.

[See the portfolio →](https://hiremaureen.com/portfolio/)